Soooo, many of us fell victims to the Instagram ‘glitch’ nonsense that occurred yesterday…Emphasis on the glitch – because we as a generation are far too clued on to differentiate between a glitch and an absolute fail of an upgrade. *sips tea*
Maybe you’ve clicked to read this to see whether I actually know how to spell algorithm; whatever the reason – thank you for reading so far & I hope this is helpful.
Anyways…I luckily, was able to somehow to avoid the Instagram update. But I had the pleasure of seeing this ill constructed, story style, concoction of a mess from other discombobulated users. This year, we creatives, (bloggers, content creators etc) have faced the absolute wrath of Instagram’s unpredictable algorithm. Each Social Media network has a unique set of technical elements. Intricate logic and usage analytics that make up the algorithm that delivers content to its users. These algorithms are managed by dedicated teams of software engineers, data scientists, content strategists and more, so nothing you see is an accident. In every negative, it is always great to see what positives can surface. Yes, we have all complained about the algorithm…(And rightfully so!) BUT, rather than sit and mope about it; we have all done our best and have been motivated to do better. This has even created a strong bond in the community of creatives to support each other.
1. Create a consistent feel to your posts.
Creating a consistent look/theme to your posts so that your feed collectively flows is a great way to make your content unique and recognisable to yourself/brand. I won’t lie and say that this is easy because I still struggle to.
However doing this also makes your feed as a whole appealing to the eye, seamless and attracts and can maintain new or existing followers and is also a reflection of how much thought you put into your content creation. This is also completely your choice and should be done in a way that reflects you. Below are some of my examples:
2. Being consistent with the work you create.
It is so key to create a posting schedule for yourself and to set yourself a realistic posting amount per week. Don’t look at what others are doing, keep a tunnel vision and do what you can do to your own capability. If you can post every day, then great! But, if you’re like me and currently juggling life, food, sleep, full-time work and having a social life – then you’ll find posting everything day is not always so possible. And there’s nothing wrong with that! I give myself a minimum of twice per week which is a realistic goal that I can meet.
Let’s also not forget the significance of stories, these are an important way to stay relevant/remembered in between posting. This is also a great way to encourage people to visit your profile. And in our busy day and age; we are most likely to watch stories, therefore if we see something interesting on a story we are more inclined to visit the profile. Which is subsequently a great way for people to see your posts that they may have missed.
3. Put yourself out there.
Yikes. The thought of this always used to make me shudder and I would begin to start thinking of all the ‘what ifs’. I learnt that the time that I spent procrastinating and wondering what would happen if I put myself out there, or tried to reach out to someone could’ve been time spent actually building networks and a rapport with brands or other creatives. No one likes rejection or being ignored, however sometimes if you don’t try you won’t know. Not to be corny here – but life is too short. The most successful people are usually the ones that took risks. It’s important to collaborate and network with brands or people that align well with yourself. Don’t be afraid to send that email or DM. You just never know what long term relationships could be formed.
4. Final Tips.
I have noticed that interacting with the hashtags that I am going to use, often helps me to be at the top 9 of those hashtags. I usually do this 15 minutes before and 15 minutes after posting. I found this tip from a blog post (can’t remember where) which I have found helpful ever since.
Most importantly, use hashtags! Don’t over do it though…They have helped me so much in getting my post seen, I like to use hashtags which are relevant to my photo and hashtags which are quite popular.
(7k views from hashtags!)
Side note: I have also noticed that when my post is saved more, it generally does a lot better!
And lastly, if you have a business account, use the analytics to assess when is best to post and to understand your audience better.
For any other tips – leave me a comment, email or DM!
Definition credits: https://later.com/blog/instagram-algorithm/